Studocu
HousingAnywhere
BRXS
bunq
Flouci (by Kaoun)
Veamly
Product thinking, user experience, product design, roadmapping, user research, usability testing, interaction/visual/brand/ and motion design
Figma, Illustrator, Sketch, InVision, XD, Principle, Photoshop, After Effects, Rive App
SPSS Statistics, MixPanel, UserTesting, Google Optimize, Analytics, Hotjar, Dovetail, Jira, Confluence
Consumer Behavior & Research
Marketing major, Information Technology minor
I am a product designer with 7+ years of experience (mostly in FinTechs), with a background in Research & Consumer Behavior.
I kept noticing the different methods human beings built things based on human behavior, whether I was in a park looking at the way playgrounds were designed, or at a restaurant looking at different chairs and trying to understand the dilemma of convenience vs. efficiency in design. Problem-solving is what instigated my interest in business, design, and psychology in the years to come.
Let's rewind a bit
I used to obsess about “things being in place”; what that meant to me was everything being accessible, usable, and enjoyable.
Me NOT at the age of 10
This was my first experience as a designer and I was given really big responsibilities. I was recruited for this job because of a social startup competition I participated in as a designer in San Francisco. I started as a part-time employee in 2017 and came back to work full-time.
I met with design leaders in the coworking space where our company offices were. I was attending a few design talks from people from Eventbrite, Evensi, Airbnb, Facebook. Being in Silicon Valley was very eye-opening for me at a young age to kickstart my career.
As I was coming back, a few friends came back from their universities in the US wanted to solve the financial inclusion problem in our home country (long story short; 64% are underbanked). We created a neo-banking app and it reached 100k users and now is at a really good brand and product maturity. I was their only designer for 3 years and managed some juniors/ part-timers along the way.
After spending time researching the user personas, the market fit, and the I got to create the first version of the digital bank account creation process.
First iteration of the animation to scan the Tunisian ID
The launch of the superapp features (scheduled transfers, no-card withdrawals, etc)
I was part of the discovery team, a team of researchers, data anlysts, and created research-heavy experiences such as: Universal app search, User onboarding, Joint account experience
During this adventure, the company became a unicorn and design became a very speedy process, to the point of dilution. The people still made a great impression on me, because of their talent level and devotion.
I was on the discovery team, this meant that I design to understand users, I try to find insights to increase app stickiness and decrease usability issues (lostness, churn, etc). I learned a lot from designing for research. I worked on problems that impacted more than 1 Million users; which was really eye-opening.
I got recruited into this startup as employee #5. I got to prove my skills of designing a full product 0-1, from concept to a market-proven solution. This experience was really a great time, since I had just had started enjoying travelling and getting settled in the Netherlands.
I was approached with a big opportunity to join two ex-Uber founders and brilliant minds to launch the first platform in Europe for Real estate investing accessible for everyone.
The journey with the company had a bittersweet end after announcing that due to the macroeconomic situation, I had to move onto the next opportunity.
I am really eager to learn from an other industry since most of my work has been in Fintech. I am currently leading initiatives for the student accommodations segments and the rebrand/redesign of our platform.
I was also excited about the opportunity to grow and make a larger impact through design. What's better than being part of one of the top 1000 visited websites worldwide?
This was also my first senior role, so I felt like I had grown after 7 years of designing in several organizations.
What drives the design is determining the users that will most likely benefit from your product.
Users have to get educated through their journeys and feel that product experiences are rewarding.
We mix qualitative and quantitative methods to push the correct pixels and design the right interactions.
