7+ Years of Experience. Tunisian-born. Amsterdam-based.

I create experiences with a high bar for design craft.

I worked at fast-growing tech companies on new product launches, user research, and design systems.

See projects Let's chat

What sets me apart

Good user interface design and rapid prototyping
Balance in designing with users, business, and competition in mind
Transforming feedback and insights into tangible design directions
UX strategy, product-thinking and go-to-market tactics

Some of my recent work

BRXS

Real estate investing for everyone

I designed a real estate investing platform and generated €1M in investments in the first year of launch.
View case study
Ranked #72 in Finance in NL
€1M in investments
37.6% Recurring investment conversion
bunq

bunq’s Universal App Search

We created a cross-app search to make the bunq experience seamless in finding features, settings, and actions.
View case study
4.2
27% decrease in Lostness Rate
10% increase in conversion of 3 main activities
Flouci

Creating financial inclusion for the unbanked

I designed a product as a financial inclusion instrument to the unbanked, unfamiliar population through UX.
View case study
4.6
15.6% Increase in bank account creation
11% Decrease in the average lostness rate
HousingAnywhere

Housing Search, tailored for students

We managed to improve the search experience for the student & co-living sub-segment through design improvements.
Coming soon
6.1% Booking conversion
38% increase in bookings YoY
Increase in active searchers

For 7 years, I have teamed up with

During our app design process, he listened patiently to the various ideas and inputs and was able to distill that information and turn it into a concrete design direction.
Amrita Ramsaransing
Co-founder @ BRXS (prev. Uber)

founders

,

While working together at a highly fast-paced company such as bunq I trusted that we could work together to deliver tangible results in a very short amount of time.
Andrea Pastor
Product Manager @ IDEXX (prev. bunq)

researchers

,

He has a different mindset and a different way of looking. He sees what nobody sees. Because of that brainstorming and discussing ideas with him opens new perspectives on the product.
Alper Şimşek
Data PM @ Booking.com (prev. bunq)

product managers

,

Houssem has an impressive capacity to grasp high level requirements with a wide range of ambiguity and convert them to high quality iterations early on.
Amel Abid
Co-founder @ Blassa (prev. Amazon)

engineers

,

and

He not only is talented in building great user experience and interfaces, but also in the tools of the craft or in data analysis.
Mikel Aguirre
Product Designer @ Bitpanda (prev. bunq)

designers

to create delightful experiences.

Try hovering

Additional explorations

I worked on a few projects that helped widen my skillset from digital product design to illustrations, brand, interaction, and motion.

What my colleagues have said about me

Houssem built the design for the BRXS app from scratch with great results. He is a strong UX designer (Research, prototyping, wireframing,..).
Filip Nuytemans
CEO @ BRXS (prev. GM @ Uber)
He has a different mindset and a different way of looking. He sees what nobody sees. Because of that brainstorming and discussing ideas with him opens new perspectives on the product.
Alper Şimşek
Data PM @ Booking.com (prev. bunq)
During our app design process, he listened patiently to the various ideas and inputs and was able to distill that information and turn it into a concrete design direction.
Amrita Ramsaransing
Co-founder @ BRXS (prev. Uber)
He not only is talented in building great user experience and interfaces, but also in the tools of the craft or in data analysis.
Mikel Aguirre
Product Designer @ Bitpanda (prev. bunq)
While working together at a highly fast-paced company such as bunq I trusted that we could work together to deliver tangible results in a very short amount of time.
Andrea Pastor
Product Manager @ IDEXX (prev. bunq)
Houssem has an impressive capacity to grasp high level requirements with a wide range of ambiguity and convert them to high quality iterations early on.
Amel Abid
Co-founder @ Blassa (prev. Amazon)

Connect with me

Linkedin
Dribbble
Lottiefiles
Spotify

© 2024 Houssem Ismail