I set the brand's color palette and illustration style in order to accomplish a look and feel matching which values BRXS represents in terms of inclusivity and accessibility.
I led sessions on how to represent our brand and how we want to communicate our story and our product.
We entertained a few directions we can go with, in terms of design style. We went through the array of illustration styles below and tried to find a style that visualizes our brand identity and values. We ended up with a few notable styles that are worth pursuing:
We explored a few difference styles and progressed through a few variations
We utilized the system to build scalable scenes to use for in our empty states and action screens.
